Kimberly Moniz

Crafting Words That Convert



Her Sassitude is a sassy t-shirt brand for sassy girls. For this Black Friday Campaign I have decided to use the FAB method ( which is Features, Advantages and Benefits ).

I will send 3 emails – one for each step of the FAB framework.

Each email is crafted using AIDA formula.

Email 1: Features

Subject Line: “Black Friday Sale! ! !”


Hello, Sass Queens!

We’re thrilled to announce that Her Sassitude is hosting a Black Friday Sale that you won’t want to miss! This is your chance to discover all the fabulous features our collection has to offer.

🌟 Exclusive Features of Our Sale:


Get ready to elevate your wardrobe with fabulous finds! Mark your calendars and stay tuned for more details!

Happy shopping !!!

Email 2: Advantages

Subject Line: “Dont Miss Our Black Friday Sale !”

Hello, Fabulous Fashionistas!

As we prepare for our Black Friday Sale, let’s talk about why shopping at Her Sassitude is a must this holiday season. You deserve to know how our offerings stand out!

✨ Advantages of Shopping Our Black Friday Sale:

Don’t miss out on these incredible advantages! Get ready to shop and elevate your style this Black Friday!

With style,
Her Sassitude Team

Email 3: Benefits

Subject Line: “Transform Your Style with Our Black Friday Deals!”

Hello, Style Icons!

The excitement is building for our Black Friday Sale, and we want to share how shopping with Her Sassitude will transform your wardrobe!

🌈 Benefits of Shopping Our Black Friday Sale:

Are you ready to transform your wardrobe and express your sass? Don’t wait—shop our Black Friday Sale and unlock your style potential!

Cheers to fabulous fashion,
Her Sassitude Team